Now, word is Comcast is going to drop them when their deal expires in April. Note this is on the heels of MLBN launching earlier this year with 50 millions subscribers from the get-go on most cable systems digital tiers, and NBA-TV making arrangements to increase their coverage in a similar way. The NFL would be stupid not to come down off their high horse and settle something to continue to expand their product, instead of looking like greedy bastards. (Oh, sorry, Jerry Jones is their network committee chairman, so scatch that).
Anyway, the NFL probably would be best served to pitch their NFL package to the cable companies after 2010 (when the DirectTV contract expires) and negotiate with the broader cable companies for coverage. If its good enough for baseball and basketball, it should be ok for the NFL. Otherwise, just go away.